The bunq rainbow represents people from all over the planet and all walks of life, too diverse to be represented by a single color.
Scaling the rainbow
From first-impressions in advertising through showcasing the bunq world in mid-funnel content to touches of Rainbow Light in everyday scenes. The spectrum scales with the job.
Rainbow Prop
Strongest bunq cue in the toolkit., impossible to miss! Use with purpose only, preferably in video.
Rainbow Light Image
Build a bunq themed world with rainbow light. Cinematic and expressive; the entire scene is unmistakably bunq.
Rainbow Light Trace
Real world shots with a bunq effect. A soft trace of colored light in real photography. The trace supports the story, but never dominates.
Rainbow Light
Use light traces over photography, or rainbow light to set the scene.
The bunq world
Expressive light built into the scene, full spectrum visible. No trace overlay.
The bunq effect in Eva's daily life
Rainbow Light Traces over lifestyle photography. People and story first, no flat bars over faces or UI.
Subtle traced over the wall and refracted light through the window.
Rainbow light refractions over the space around the subject.
A soft streak over the sky and sea, subtle flares over her arm.
Separate trace assets
Black or near-black only — rbglare lockups, RL-Trace-Dark-Background, or approved rainbow assets. Not daylight lifestyle photos.
Rainbow Traces in use
Remember, seeing a rainbow is always nice
The bunq rainbow will always be an eye catcher
Make it impossible to miss
Things to avoid
You're either very thorough or very lost. Welcome 🌈
